About me

Allow me to introduce myself

I'm Pieter, and with all my experience I help brands and SMEs to run packaging projects smoothly. These projects can be driven by marketing, procurement or production. I work on an independent basis, a number of hours per week.

28 years packaging experience

Pieter de Boer

Founder & Packaging Consultant

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Packaging is my profession. For almost 30 years. And still with great pleasure.

I started as a packaging developer in the carton industry, then moved into FMCG and the graphic industry, where I worked in sales. That combination taught me the trade from every angle: technical, commercial and practical.

Since 2008 I have been an entrepreneur. Over those years I have worked as a designer, interim product manager and advisor — in every area where packaging plays a role. That breadth is exactly what sets me apart: I know what it feels like from every side of the table.

Alongside my consultancy work I am still director of doosjes.nl, where our team helps customers get the finest printed marketing packaging. That keeps me sharp and connected to the day-to-day practice.

What I often see: marketing, procurement and production work at cross purposes. Everyone has their own agenda. That's exactly where problems arise.

That's where I come in.

I make sure ideas are not only well conceived but also correct in execution. That packaging is producible and remains affordable, and does what it's supposed to do.

My focus is on carton packaging and print techniques. I know what's possible, what it costs and where things typically go wrong.

I work directly and without fuss. If something isn't possible, I say so. If I think it can be done better, I explain why.

How I work

Practical and direct

No reports full of obvious conclusions. I come with concrete proposals you can use immediately — technically feasible, realistically priced and fitting within your planning.

Two perspectives at once

I always look through both marketing and procurement lenses. So my advice holds up from both sides — and doesn't clash with another department a few weeks later.

Independent

No agency, no fixed printer, no commission from a producer. My only interest is that your project turns out well. That's also precisely why clients engage me.

Collaboration

One point of contact, a broad network

Spring Creative Packaging is not a large agency. You work directly with me — with 28 years of expertise and a network of reliable designers, printers and producers. No overhead, no hand-offs. Direct access to the right expertise at the right moment.

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: I'm Pieter de Boer, interim packaging specialist with 28 years of hands-on experience in carton packaging and print techniques. I work completely independently of suppliers and agencies, and help brands and SMEs to run packaging projects smoothly.
: I manage packaging projects from briefing to production. That means: writing briefings, selecting and managing agencies, directing suppliers, documenting specifications and managing first productions. I don't design myself, but I ensure design and production align.
: For brands and SMEs that want control over their packaging. My clients work in marketing or procurement roles, or are business owners with packaging questions — both for new projects and for optimising an existing portfolio.
: Three things. I'm a specialist, not a generalist — 28 years in carton and print. I look from two angles simultaneously — marketing and procurement. And I'm completely independent — no stake in a specific designer, printer or producer.
: Yes, completely. I have no commercial interest in a specific supplier, designer or agency. My advice is always focused on what is best for your project and your business case.
: Yes. From the first strategic analysis to managing the first production. But individual assignments are also possible: just writing a briefing, just managing a tender or just a portfolio analysis.