28 years of expertise in carton and print
From carton packaging and HQ flexo to digital print techniques and label production. No theory — real hands-on experience in FMCG, the graphic industry and as an entrepreneur.
Interim specialist · carton & graphic print
IN CONTROL OF PACKAGING
Support for SMEs and brand organisations in marketing, procurement and production.
Does this sound familiar?
Does this sound familiar?
Then you're in the right place.
- The packaging design looks great on paper, but in real life it disappoints.
- Your designer creates beautiful concepts, but nobody knows if they can actually be produced.
- You're switching suppliers and don't know if you're getting a fair deal.
- Marketing wants a premium look, procurement wants to cut costs — and you're stuck in the middle.
- You need a redesign but don't know how to approach the process.
- The packaging specifications were set by the supplier and you're not sure why or whether they're correct.
- Your packaging no longer fits your brand positioning.
- You want to switch to more sustainable packaging but don't know where to start.
- You suspect your packaging could be better or cheaper but don't have time to look into it.
- You simply want to know whether your packaging can be improved or made more affordable.
Who I am
The missing link
You have a brand, a product and an idea of what the packaging should look like. But somewhere between briefing and production something goes wrong. The design doesn't fit the machine. Costs come in too high. Marketing and procurement talk past each other.
I'm Pieter de Boer — interim packaging specialist with 28 years of experience in carton packaging, print techniques and production management. I step in as the specialist you're missing: the link between your brand, the designer and the factory.
Why me
What makes me different
I speak both marketing and procurement
I understand brand positioning and production costs. That's how I bridge the gap between marketing and procurement — and prevent good ideas from dying on the shop floor.
Completely independent
No agency, no fixed printer, no stake in a specific supplier. My advice is always focused on what is best for your project and your business case.
From briefing to first production
I manage the entire process: writing the brief, selecting agencies or suppliers, fixing specifications, reviewing proofs and approving first productions. All in one hand.
Available immediately
I step in wherever you need me — for a single task or an entire project. As a temporary team member, sparring partner or full project lead. No complicated intake or contract process.
Approach
How I work
Practical, transparent and results-focused.
Listen
I always start by understanding. What's the challenge? What's happening within your organisation? What's already been tried? Only when I have the full picture do I give advice.
Analyse
I assess your existing packaging, specifications, suppliers and costs. Not just from a marketing perspective, but also from a production standpoint. So the analysis holds up from both sides.
Solve
I come with concrete proposals — not a report full of obvious observations. Technically feasible, commercially sound and realistic within your schedule and budget.
Guide
I stay on board as long as you need me. From briefing to first production. I manage designers and suppliers, monitor quality and timing — so you don't have to worry about it.
Modern approach
AI where it helps, people where it counts
I use AI as a work tool — for research, text optimisation and quickly analysing specifications. But packaging development requires craftsmanship, relationship management and the ability to negotiate with printers and producers. That's human work. I combine modern tools with 28 years of hands-on experience — so you get the best of both worlds.
How I can help
Concrete projects I help with
From a one-off analysis to full project management — I adapt to what you need at that moment.
Managing a redesign
From briefing to production-ready design
Achieving cost savings
Analysis and optimisation of your packaging portfolio
Selecting a supplier
Independent assessment and tender management
Documenting specifications
Unambiguous technical documentation for printers and producers
Production management
From first proof to approved final product
Interim support
Temporary part of your team during peaks or capacity shortfalls
Track record
Results that count
28
Years of experience in carton and print
100%
Independent of suppliers
SME
and brands — small to large
Get started
Ready to get your packaging project on track?
Schedule an introduction. Within an hour you'll know what's possible — and what it can deliver.